Coat care


As featured in the May issue of Equestrian Business, we look at a selection of coat care products.


ShowSheen 2-in-1 Shampoo & Conditioner Shampoo/Cleaning
Sizes: 591ml RRP: £9.80
ShowSheen 2-in-1 Shampoo and conditioner deep cleans and conditions hair in one easy step, eliminating the need for a separate conditioner and leaving the coat, mane, and tail incredibly soft. It contains pro-vitamins to nourish the coat and skin, leaving hair soft, strong and more manageable. It also deep cleans and revitalises, restoring brilliance and shine. Specially developed for the sensitive skin of horses, it is sulphate and paraben free.
ShowSheen Original Hair Polish & Detangler
Sizes: 125 years Anniversary Limited Edition – 1.19L (incl 25% extra product FREE) RRP: £16

ShowSheen is uniquely formulated to provide a healthy shine and make grooming easier. Containing silk proteins and pro-vitamins to nourish and strengthen the hair, ShowSheen can be used on tails and long manes regularly to condition the hair, remove tangles and prevent hair breaking when brushing. It can also be used on the body to smooth the coat and accentuate body tone. ShowSheen is ideal before applying quarter marks and to add a healthy shine.

+44 (0)1903 892060


Animology Mane Tamed De-Tangle Serum
Sizes: 200ml Colours: N/A RRP: £10

Mane Tamed is a leave in product that de-tangles mane and tail hair and leaves it in great condition. The advanced, vitamin enriched formulation also contains conditioners and SPF/UVA filters to help provide long term protection and care for the hair, while leaving it with a high gloss finish. It was voted Best New Grooming Product 2015.

Animology Muck Out
Sizes: 750ml, 5L Colours: N/A RRP: £10, £40

Muck Out has a complex formulation that blends silk and wheat proteins with vitamins and conditioners, to help deliver exceptional levels of care and protection to the skin and hair, including the mane and tail, maximizing condition and lustre. The deep cleaning action penetrates deep down to the skin, lifting dust and dirt to the surface, while the ‘Easy Rinse Technology’ ensures that the shampoo is rinsed out quickly and efficiently, leaving as little residue as possible on the horse.

Animology Patch Work Stain Remover
Sizes: 200ml RRP: £10

Patch Work helps to remove even the most stubborn of stains from a horse’s body, hoof, mane or tail. Created with experts to deliver the very best results when it comes to the removal of stubborn stains, the enzyme based product cleans deep into the coat. The low foam formula means it can simply be wiped away quickly and efficiently, leaving as little residue as possible on the horse and cutting usage time down to a minimum.

+44 (0)1772 786864

Charles Bentley & Son Ltd

Bentley Antibacterial Deluxe Grooming Set
Sizes: 10 pack Colours: Burgundy, Blue RRP: £40.99

The Bentley Slip-Not antibacterial range has been developed using Microban SilverShield technology providing added hygiene to equine brushware and accessories. Built into the bristles, Microban Silversheild will not wash off or wear away, continuously helping to inhibit the growth of bacteria and reduce the risk of cross-contamination. Independently tested, providing up to 99.99% reduction of harmful bacteria such as; E.coli, S.aureus, P.aeruginosa and Strep-Equi. The built-in antibacterial technology prevents the growth of bacteria that can cause stains, odours, and product deterioration.

+44 (0)1509 232757

Carr & Day & Martin Ltd

Gallop Colour – Chestnut & Palomino
Sizes: 500ml Colours: Orange RRP: £7.10

Gallop Colour Enhancing Shampoo is a uniquely formulated luxury shampoo, available for every colour of horse. The shampoos can be used routinely but are ideal for show preparation for that extra edge. These shampoos use colour enhancers and optical brighteners to intensify the natural coat colour to a showing standard. An exact colour match is not required for beautiful results.


Canter Mane & Tail
Sizes: 600ml, 1L RRP: £11.70, £14.50

Canter Mane & Tail conditioner is astounding in its ability to keep the mane and tail sleek, tangle-free and luxuriously soft. This powerful detangler is Carr & Day & Martin’s most popular product and is a favourite around the world. The original, long-lasting conditioner makes grooming quick, easy and reduced hair breakage all while leaving an immaculate, oil-free shine.


Gallop Medicated Shampoo 
Sizes: 500ml RRP: £9.20

Gallop Medicated Shampoo is a high specification formula that calms irritated, sore, damaged and sensitive skin. The pH neutral formula contains both antibacterial agents and natural oils that help soften and lift scabs and dandruff. Gallop Medicated Shampoo is exceptionally conditioning, makes hair noticeably softer and promotes a shiny coat.

+44 (0)1253 797400

Straight Arrow Products, Inc.

Cowboy Magic Detangler & Shine

Sizes: 4 oz., 16 oz., 32 oz RRP: £17.41, £43.51, £87.01

Created for horse owners, riders and enthusiasts, the Cowboy Magic Detangler & Shine detangles all types of hair, mane and tail from knots, tangles and dreadlocks. It works by penetrating below the surface and restores moisture, strengthening hair and creating a natural shine. The formula is made without water or alcohol, with pure conditioning properties to nourish each hair strand. It can also be used for personal use to keep frizz away, protect from heat and tame tangles and knots.

+1 (610) 882 9606

Schweizer-Effax GmbH

Effol OceanStar Spray-Shampoo
Sizes: 500 ml

This unique horse and pony shampoo has a practical spray function, making it much easier to apply than conventional products. It is sprayed into the damp parts, rubbed in briefly and then rinsed off. It cleans deep into the pores of the horse’s coat without damaging the skin’s protective film. OceanStar Spray-Shampoo is suitable for all coat colours. It contains pearl extracts, which ensure a unique, shimmering shine that is guaranteed to last for a long time.

Effol SuperStar-Shine
Sizes: 750 ml

Effol SuperStar-Shine gives a brilliant shine – but without the coat, mane and tail taking on an artificial feel. Grooming becomes easier and the effect is guaranteed to last for several days. The Shine-Spray helps undo tangles as well as remove particles of shavings, straw etc. with virtually no effort during grooming – the tail and mane take on more body and bounce as well as greater volume. It also successfully overcomes the problem of split, dry hair.

Effol WhiteStar Spray-Shampoo
Sizes: 750 ml

Designed for grey horses, the Effol WhiteStar Spray-Shampoo is the most user-friendly shampoo as it is simply sprayed onto the horse. Specially designed for greys and other light colours, the high-quality formula also removes stubborn dirt and special additives neutralize the yellow tint – for a gleaming clean and bright coat. Extracts of camomile blossom strengthen the protective function of the skin and panthenol makes the skin and coat shiny and smooth.


Clean Coat
Sizes: 500 ml RRP: £10.45

Clean Coat can be used after exercise to help clean and cool, but can also be used undiluted as a pre-clip degreaser. The refreshing body wash has been made without soap and contains a range of ingredients to help cool, clean and refresh including tea tree oil, allantoin, witch hazel and spearmint. It can also be diluted and used to wash away sweat and dirt after exercise.

Ultra Silky Detangler
Sizes: 500ml, 750ml, 1L and 5L RRP: From £9.35

Ultra Silky Detangler is a specialist product created to help keep manes and tails tangle free. The spray on lotion is incredibly easy to use as you just spray on and comb out. It helps to leave a lasting sheen from first application and acts as a grooming aid from that point on. As the formula is non-greasy, it won’t attract dust.

+44 (0)1548 531770

Mane ‘n Tail

The Original Mane ‘n Tail Shampoo
Sizes: 32 oz., 1 gallon RRP: £12.58, £42.90

A rich, fragrant lather provides ‘down to the skin’ cleansing action, perfect for getting all dirt and debris from the equine’s coat, mane and tail, without stripping natural oils. A gentle, pH balanced formula provides optimum body, shine and manageability. The micro-enriched protein formula, fortified with moisturisers and emollients conditions, leaves the coat, mane and tail soft and shiny. Regular use enhances coat health and appearance.

The Original Mane ‘n Tail Conditioner
Sizes: 32 oz., 1 gallon RRP: £12.58, £42.90

Nourishes and conditions equine hair and skin to aid healthy hair growth, The Original Mane ‘n Tail Conditioner leaves a lustrous, silky look. Containing exclusive protein enriched amino acid formula with unique properties that conditions and strengthens, the conditioner prevents hair breakage. It moisturises to help eliminate itching and scaling caused by common external irritants, and protects against damage from sun, wind and other aging environmental elements. Keeps hair tangle free, soft and manageable for grooming and plaiting.

Equine Management +44 (0)1825 840002


Wash&Shine Shampoo
Sizes: 500 ml RRP: €14.95

Wash&Shine is particularly gentle due to the nourishing oils and carefully selected combination of 100% natural ingredients and vegan silk. The vegan silk offers special protection from negative environmental effects, reinforcing the hair structure and allowing for healthy skin, while the nourishing vitamin B complex supports natural shine. Magic Brush Wash&Shine is particularly gentle and skin-friendly, causes no eye irritation and can therefore even be used for sensitive horses. Wash&Shine is free of silicones and forms a natural foam.

Sizes: Set of 3 Colours: Various RRP: €14.95

The MagicBrush is a lightweight grooming tool that offers thorough, neat and quick cleaning, even from stubborn dirt. This horse brush can be very easily handled by adults and by children. The special structure and shape of the bristle allow for an efficient cleaning while simultaneously massaging the horse. The brush can be used in many different ways on hooves, legs and fur, and the special bristles allow for a gentle treatment of the sensitive bulbs, joints and bones.

Care&Shine Care Spray
Sizes: 300 ml RRP: €14.95

Care&Shine was specially developed for usage on the mane, tail and coat, with 100% natural ingredients. The nourishing vitamins in the Care&Shine care spray support healthy hair growth and assist the change of coat. Free of silicones, Care&Shine provides a natural and wonderfully silky shine, along with dust and dirt repellening properties. Thanks to the particularly low spraying sound and the fine spraying mist, the spray can be easily used even with sensitive horses.

Trilanco Ltd  +44 (0)1772 754810


Everyday Conditioning Shampoo
Sizes: 1 litre, 5 litres RRP: £6.15, £26.50

Nettex Everyday Conditioning Shampoo is a low foaming, easy rinse conditioning shampoo that is suitable for daily use on all coat colours and types. Its sensitive formula prevents natural protective oils from being stripped from the coat. Nettex Everyday Conditioning Shampoo conditions the coat to leave a healthy shine and is ideal to use to clean and condition the coat and remove build-up of scurf and debris.

V.I.P. In The Balance
Sizes: 2kg RRP: £34.99

V.I.P. In The Balance provides concentrated nutritional support in one easy to feed supplement. In The Balance contains linseed that is rich in Omega 3 fatty acids to support healthy skin and coat condition, giving a shiny coat and general bloom. It also contains pre and probiotics that help support gastric and digestive health and a full vitamin and mineral package – helping support overall optimal health from the inside out.

+44 (0)1634 257150


Show Touch Ups Spray
Sizes: 10oz Colours: Black, Chestnut, Dark Brown, Grey, Medium Brown, Palomino, Sorrel, White RRP: £14.95

Show Touch Ups were created exclusively by Shapley’s specifically for horses. This product covers stains, scars, blemishes and flaws, and can also be sprayed in tails to create a fuller appearance. Show Touch Ups are safe and effective to use, will not wash off in the rain, smear, clump or wipe off. Show Touch Ups produce a natural look and feel, and are available in a full range of colours to perfectly match a horse’s coat.

No.1 Light Oil Conditioner/Aftercare
Sizes: 32oz Colours: Neutral RRP: £19.95

No. 1 Light Oil is a fine conditioning oil for the coat and skin. It adds a light shine to the coat as it smoothes and softens the hair. It adds a fine layer of oil to dry skin or coat to replenish and make skin and hair healthy again. It detangles manes and tails without leaving them sticky or gummy feeling and allows tough knots to slip out with ease.

MEDI-CARE RX Medicated Shampoo
Sizes: 8oz., 32oz., Gallon Colours: Neutral RRP: £8.50, £22.50, £58.95

Shapley’s anti-bacterial anti-fungal shampoo is proven to help treat, support healing and prevention of scratches, rain scald and many other skin conditions. Gentle enough to be used daily, while still leaving the coat healthy and shiny. Lemongrass and tea tree oil are added to soothe and treat the skin, while creating a wonderful and relaxing aroma. It can also be used with smaller animals.

Magic Sheen (Hair Polish)
Sizes: 8oz, 32oz, Gallon Colours: Neutral RRP: From £15.35

Magic Sheen gives an exceptional shine and a lustrous finish to the coat, mane and tail. Unlike some other silicone products, Magic Sheen does not dry out the hair and is safe enough to use every day. One application will repel dirt and stains for up to a week, as well as keep dust, stains and dirt out of the coat to reduce grooming time. Magic Sheen gives a protective coating to the hair shaft that helps reduce hair damage and keeps the hair satiny smooth.

Hi Shine Shampoo
Sizes: 8oz, 32oz, Gallon Colours: Neutral RRP: £7.50, £13.95, £45.50

Hi Shine Shampoo is an outstanding clarifying shampoo that gently deep cleans hair. It produces a rich, foamy lather that rinses out easily leaving no residue even with cold water. Hi Shine leaves the coat, mane and tail squeaky clean, shiny and manageable, and it is gentle enough to be used every day. Hi Shine is specially formulated to cut through oil and can be applied directly to a wet coat or diluted in a bucket of water and applied with a sponge.

Equitone Colour Enhancing Shampoo
Sizes: 16oz, 32oz Colours: Black, Gold, Red, Whitening RRP: £14.50, £19.95

EquiTone Shampoo is a one step premium shampoo and conditioner that adds rich, brilliant colour as it cleans and conditions. It adds vibrancy and vitality to the hair imparting a natural colour and a brilliant shine. It is a must for rejuvenating sun damaged or body clipped hair and adding dimension and highlights. Whitening shampoo adds an optical brightness to all coat colours as well as making white or grey coats stain free and sparkling white.

Equine Solutions Ireland +44 (0)7710 730000


Grip Grooming Bag Set
Grooming box/set Sizes: One size Colours: Pink, Blue, Black RRP: £27.99

This versatile and stylish grooming kit comes in a useful carry bag which has a smart zipped lid as well as plenty of practical pockets. The grooming bag also features a carry handle and adjustable clip-on shoulder strap making it useful for a number of customers. The contents include a palm held face brush, mane and tail brush, coarse curry comb, hoof pick, dandy brush and a sponge.

Westgate EFI +44 (0)1303 872277


Clipperman Jewel Trimmer
Trimmer RRP: £38

Clipperman Jewel Trimmers are dual speed trimmers ideal for tidying up legs, faces and whiskers of normal to fine coated horses with ease. The built-in rechargeable Li-ion battery gives up to five hours of running time with a recharge time of three to five hours. The Clipperman Jewel Trimmer is supplied with one detachable two-in-one ceramic cutter and titanium blade, with cut lengths of between 1mm – 1.9mm and carry a two-year guarantee.

Easidri Pet/Equestrian Grooming Towel
Sizes: Small, medium, large Colours: Blue RRP: From £12

The Easidri Grooming Towel can be used on dogs and horses, and reduces grooming times by up to 60%. It is idea for use after a bath in the summer or wet walks and rides in the winter. Easy to use, it is simply removed from the plastic tube it comes supplied with, wiped over the wet area and wrung out until the animal is dry. After use, it can be stored damp in the plastic tube. The Easidri Grooming Towel is machine washable and can be disinfected.

+44 (0)1772 754810


Horse Shampoo Gentle
Sizes: 300ml, 1L, 5L RRP: £14.95 (300ml)

The WildWash Horse Shampoo Gentle for sensitive coats and foals uses no essential oils and the aloe vera, marshmallow root and evening primrose oil have been carefully chosen to help reduce inflammation, soothe, relieve, repair and revitalize the skin and coat whilst hydrating and maintaining the balance of moisture.

This shampoo is super concentrated and can be diluted at a 32 to 1 ratio. The 300ml bottle is equivalent to 10L when diluted and will give at least 10 washes.

Horse Shampoo Medicated
Sizes: 300ml, 1L, 5L RRP: £14.95 (300ml)

This Medicated Horse Shampoo for irritated skin uses a combination of juniper, manuka and lemongrass to help reduce pain and swelling of bites, heal and protect the skin against infection, relieve muscle pain and maintain the balance of moisture to the skin to help prevent dry patches or flaking. The WildWash Horse Shampoo Medicated is super concentrated and can be diluted at a 32 to one ratio. The 5L bottle is equivalent to 165L when diluted and will give at least 165 washes.

Horse Shampoo Ultra Shine
Sizes: 300ml, 1L, 5L RRP: £14.95 (300ml)

This Ultra Shine Natural Horse Shampoo for Chestnut, Bay and Black Coats uses the combined natural powers of star flower, myrrh and rosemary to protect and condition the skin and coat and intensify the natural coat colour, whilst leaving an incredible shine. This shampoo is super concentrated and can be diluted at a 32 to one ratio. The 1L bottle is equivalent to 33L when diluted and will give at least 33 washes.

Horse Shampoo Whitening
Sizes: 300ml, 1L, 5L RRP: £14.95 (300ml)

This whitening horse shampoo for grey, palomino and white coats uses a blue pigment derived from the chamomile flower combined with lavender and ylang ylang. This natural blue shampoo for horses has an incredible whitening effect that removes even the worst stains from the coat, mane and tail and leave the coat shiny white. This shampoo is great for white coats with dark patches as the shampoo will bring the white up bright and make the dark patches rich and shiny.

Horse Wonder Balm for Hooves and Wounds
Sizes: 100ml RRP: £14.95

This multipurpose soothing and moisturising Wonder Balm is full of natural ingredients. It can be used as a hoof dressing to help maintain healthy and beautiful hooves or it is perfect for use on hot spots, itchy spots, minor cuts, scrapes and grazes. WildWash Horse Wonder Balm for Hooves and Wounds contains Shea butter, sea buckthorn oil and Kanuka oil.

+44 (020)7402 9672

Hawkins Organic

Best In Show
SIZES: 500ML, 1L, 2.5L AND 5L RRP: FROM £9.95

Best In Show is an organic apple and mint horse shampoo that is 100% natural, chemical free and free from sulphates, colours, perfumes or parabens. It contains organic mint and apple essential oils renowned for their antibacterial and cleansing properties. Best In Show is pH balanced and mild enough to use on sensitive skin. It helps to clean the coat and leave a healthy shine too. It can be used regularly, making it ideal for competition and show horses.

+44 (0)1449 763124