Henson Franklyn to sponsor trade fair exhibitor bags

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BETA International will welcome design-and-build specialist Henson Franklyn back as sponsor of the show’s exhibitor bags for a second year running. The bags, which are handed out to exhibiting companies on arrival, will be branded with the company’s striking logo and are packed with a range of trade fair essentials, including the show’s 2018 catalogue.

“Having seen the benefit of sponsorship at BETA International for the first time last year, it makes perfect sense for our business to continue this relationship,” commented Tim Henson, of Henson Franklyn. “Many of our clients exhibit at the trade fair and sponsoring it in this way allows us to offer wider support to the equestrian industry.”