Wednesday, December 13, 2017
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enquiries@equestrianbusiness.net

Do you have the Cycle Time?

This month I will be talking about the manufacturing process, more specifically the Injection Moulding process which is how the award winning SKŪP is...

The Millennials are coming, run for the tills

This month’s view from PressPoint is going to take a swerve into global demographics – you have been warned! Ever since mass-consumerism rose to the...

The WOW Factor

There is a recognizable process to follow when designing a product. This is my experience of the design process. Last month I told you about...

Lessons Learned: practice what you preach!

The plumber’s leaky tap syndrome, the holes in the cobbler’s shoes, call it what you will, but marketing agencies are notoriously poor at creating...

In the pipeline…

In response to popular demand HŪF Design are developing a new feed scoop for those equestrians who do not need a full sized SKŪP. I...

Not so social media

Social media has rapidly become a great way to connect with your friends, and businesses quickly saw the benefits as a medium to connect...

What they don’t tell you about exporting – thoughts of a novice exporter

The increased sales and volume of interest from abroad justified my decision to exhibit at BETA International this year.  I had to pinch myself...

Hard to build, easy to destroy

It takes a long time to build a good brand and reputation but just days, hours, even minutes to destroy one. Anyone remember Gerald Ratner?...

Emma who?

In 2015, I launched a product onto the Equestrian Market - a designer feed scoop called the SKŪP. To my surprise and delight it...

A matter of transparency

When it comes to selling, transparency is key - no matter the product or service. Transparency ensures expectations remain realistic and buyers aren’t left...

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