Sunday, February 18, 2018
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enquiries@equestrianbusiness.net

Are you beating a path to BETA this year? If not, why not?

Why do trade shows even exist anymore? In an age of technology which makes live face-to-face conferencing and events via the internet accessible to...

Putting your mind to marketing

Emma Lawton from HŪF Design has been learning about the dark art of marketing to promote the award winning SKŪP – the only feed...

An unexpected delivery

We had a letter this week - not an invoice, a statement, a piece of direct mail or a magazine - a real-life, honest...

8 ways to raise money for your small business

Emma Lawton of HŪF Design has been exploring different ways of raising finance whilst working on the business plan for her next product. I’ve been...

Check out your check out flow

As we start the run-in to the busiest retail time of year, have you asked yourself how easy is it to buy on-line from...

Do you have the Cycle Time?

This month I will be talking about the manufacturing process, more specifically the Injection Moulding process which is how the award winning SKŪP is...

The Millennials are coming, run for the tills

This month’s view from PressPoint is going to take a swerve into global demographics – you have been warned! Ever since mass-consumerism rose to the...

The WOW Factor

There is a recognizable process to follow when designing a product. This is my experience of the design process. Last month I told you about...

Lessons Learned: practice what you preach!

The plumber’s leaky tap syndrome, the holes in the cobbler’s shoes, call it what you will, but marketing agencies are notoriously poor at creating...

In the pipeline…

In response to popular demand HŪF Design are developing a new feed scoop for those equestrians who do not need a full sized SKŪP. I...

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