Saturday, April 21, 2018
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Are you beating a path to BETA this year? If not, why not?

Why do trade shows even exist anymore? In an age of technology which makes live face-to-face conferencing and events via the internet accessible to...

An unexpected delivery

We had a letter this week - not an invoice, a statement, a piece of direct mail or a magazine - a real-life, honest...

Check out your check out flow

As we start the run-in to the busiest retail time of year, have you asked yourself how easy is it to buy on-line from...

The Millennials are coming, run for the tills

This month’s view from PressPoint is going to take a swerve into global demographics – you have been warned! Ever since mass-consumerism rose to the...

Lessons Learned: practice what you preach!

The plumber’s leaky tap syndrome, the holes in the cobbler’s shoes, call it what you will, but marketing agencies are notoriously poor at creating...

Not so social media

Social media has rapidly become a great way to connect with your friends, and businesses quickly saw the benefits as a medium to connect...

Hard to build, easy to destroy

It takes a long time to build a good brand and reputation but just days, hours, even minutes to destroy one. Anyone remember Gerald Ratner?...

A matter of transparency

When it comes to selling, transparency is key - no matter the product or service. Transparency ensures expectations remain realistic and buyers aren’t left...

Elections, elections everywhere

A click of the fingers and another election will soon be upon us – but do we really have enough time to think? It’s getting...

Time for a spring clean?

In East Anglia, on the day the clocks went forwards, we awoke to a glorious Sunday, it truly seemed that winter’s veil had finally...

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