Are yours sat in a dingy corner of the store? Are they boxed up and difficult to browse? Do you have ground level mirrors? A seat or a bench? Overlooking these simple things could be seriously hampering your boot sales.
Unlike feed, bedding and grooming equipment, long boots aren’t a regular purchase. Equestrians will choose to purchase a good quality pair of boots that have a substantial lifespan. This means they’re often willing to spend very well – sales you won’t want to miss out on. With this in mind, it makes sense to put time and thought into how you market your boots.
Here is the selection of long boots as featured in the December issue of Equestrian Business.
Berwick GTX Insulated
Ladies | Sizes: 3 – 8 1/2 | Colours: Ebony | RRP: £359.99
Taking style and performance to the next level, the Berwick GTX Insulated boots are made from premium waterproof, full-grain leather with a waterproof, breathable GORE-TEX and elegant plaid lining. Utilising ATS Pro technology for excellent stability and foot support, these boots are designed for comfort during the most temperamental of weather; the 200g Thinsulate Insulation keeps toes toasty, a shock absorbing EVA midsole helps prevent foot fatigue and an Extra-luggy Duratread outsole with easy-off heel kick feature makes them straightforward to wear.
Ladies | Sizes: 3 – 8 1/2 | Colours: Olive Green | RRP: £149.99
The Burford combines the traditional look and use of a welly with a bit of added style and design. Created with waterproof, vulcanised rubber to keep feet dry, these wellies feature a shock absorbing EVA midsole for added all-day foot comfort. Utilising Ariat’s ATS Pro technology for heightened performance, the Burford has a moisture-wicking layer to deliver comfort and durability with Agion technology for intense odour defence and a 3.5mm neoprene lining to keep feet warm during the cold winter months.
Heritage Contour II
Ladies | Sizes: 3 – 8 1/2 (Height: short, medium, tall) (Calf: extra slim, slim, regular, full, wide) | Colours: Black, Sienna | RRP: £269.99
The Ariat Heritage Contour II boots are made from a premium full-grain leather upper with a full leather lining and Ariat’s 4LR technology for everyday comfort. The elasticised panel on the lateral side with elastic gusset on the inside knee allows for movement and the ultra-contoured fit through the ankle creates a sleek profile. The design also includes a moisture-wicking sock liner, elasticised laces, premium quality coiled YKK zipper with keeper and a Duratread outsole with rider tested traction zones.
Ariat | +44 (0)1367 242818 | www.ariat.com
4412 Como V2 Stretch Riding Boot
Mens and Ladies | Sizes: 36 – 46 (2 widths) | Colours: Black, Brown | RRP: £100
The bestselling Como Boot has been updated and improved for 2018, and now comes in a striking two-tone brown colour. The inner of the boot has been changed to a genuine leather panel which is more durable and ensures a better, natural grip when in the saddle. The side strap has been updated with a silver Brogini badge on the black model and a brass badge on the brown models, and all the popper buttons feature a subtle Brogini B. Also available in a smooth foot (4401 Casperia).
WB120 Derbyshire Country Boot
Ladies | Sizes: 36 – 42 (Regular, Wide or X-Wide Width) | Colours: Brown | RRP: £70
The calf of the new Derbyshire boot is made from a soft and flexible synthetic leather to minimise aftercare and provide a water-resistant barrier, while the foot is made from a natural nubuck leather. The Derbyshire is fully water proof up to the middle of the calf thanks to a specially engineered waterproof membrane and waterproof insole and has been thoroughly tested to ensure the weearers feet stay dry – even in the wettest weather. Also available in Childrens sizes.
4201 Ostuni V2 Riding Boot
Mens and Ladies | Sizes: 36 – 46 (4 widths and 3 heights) | Colours: Black, Brown, Brown Top | RRP: £195.00
Updated and improved for 2018, The Ostuni V2 is made from a softer, more lustrous leather and now includes a brown top model and an improved brown colour. The rear of the boot features an elasticated panel for comfort and a contoured fit and the YKK zipper has a 2-part zip pull and the zip covers feature branded Brogini popper buttons. The calf of the boot features a decorative side strap, complete with the Italian Brogini badge. Also available in a laced model (4212 Capitoli V2).
Sanremo Field Boot
Ladies | Sizes: 36 – 46 (4 widths and 3 heights) | Colours: Black, Brown | RRP: £245
Crafted from an exceptionally supple grained leather, the Sanremo Field Boot is the perfect mix of classic style and modern finishes. The foot is edged with a patent croc-effect leather and has a matching side strap with Italian Brogini badge. The sole is handmade from a durable sturdy rubber and wood mix and the zipper is protected by a spur guard at the heel and a cover at the knee, while the inside features a leather covered elastic panel for comfort.
Brogini Ltd | +44 (0)1706 340 500 | www.brogini.com
Ladies | Sizes: 36-42 | Colours: Oak/Bison and Oak/Navy | RRP: £149.00
Designed in the UK and hand made in Portugal, the Gatcombe boots by Cabotswood are designed to fit a slimmer leg and features a removable in-sock. With real leather uppers, this boot is made using quality full grain leathers that are oiled and then tumbled to give a flexible finish. The CABOTEX waterproof and breathable membrane lining ensures that feet are kept dry and comfortable whatever the temperature. The CABOTEX CGL countrygrip rubber sole ensures a steady footing.
Ladies | Sizes: 36-42 | Colours: Oak, Bison | RRP: £169.95
Designed with wider leg fittings, Cabotswood’s Highgrove boots have real leather uppers. Handmade in Portugal and designed in the UK, these boots are made using quality full grain leathers that are oiled and then tumbled to give a flexible finish. Feet are kept dry and comfortable by the CABOTEX waterproof and breathable membrane lining, while the CABOTEX CGL country sole provides a sturdy footing. The design includes a removable in-sock as well as a luxurious footbed to ensure maximum comfort for the wearer.
Footwear Brands Ltd (Cabotswood) | +44 (0)1275 392694 | www.cabotswood.com
Ladies | Sizes: 3 – 8 | Colours: Brown/Tan, Brown | RRP: £130
The Ascot boots by Chatham are a high leg, 100% waterproof riding boot. Featuring soft suede quilted leg panels and full zip entry, the boots are available in either brown or brown and tan. Comfortable and stylish, the boots have a leather velcro fastening and a padded in sock on a heavy-duty rubber sole. While the boots are standard fit, the leather can stretch up to half a size to accommodate the wearer if required.
Moor Wellington Boot
Unisex | Sizes: 4 – 12 | Colours: Dark Green | RRP: £79
The Moor Wellington Boot by Chatham is a 100% waterproof heavy duty welly, ideal for wintry walks, shooting, equestrian pursuits, farming and all outdoor activities when customers require full waterproof protection with comfort. A classic unisex boot, the Moor Wellington Boots offer comfortable warmth thanks to their neoprene lining. Featuring a full zip entry and textile buckle fastening, the boots have a shock absorbing sole and can be easily cleaned by simply rinsing off with water.
Chatham | +44 (0)1392 822981 | www.chatham.co.uk
Dublin Clothing UK
Dublin Holywell Tall Field Boots
Ladies | Sizes: 4 (Regular/Short) – 8 (Wide/Regular) | Colours: Black | RRP: £174.99
The Holywell Tall Field Boots by Dublin Clothing UK are made from full grain leather. The tall boots feature a leather lining and full leather elasticated panel for the perfect fit. To give cutting-edge style, the boots are contoured through the ankle with a high Spanish cut top line. Including the Rider Comfort System (RCS) Triple density footbed system, these boots have an enhanced cushion layer, cupped heel and arch supports for comfort and stability, as well as sweat control lining.
Dublin Galtymore Tall Field Boots
Ladies | Sizes: 4 (Regular/Short) – 8 (Wide/Regular) | Colours: Black | RRP: £214.99
The Galtymore Tall Field Boots are crafted from premium full grain European leather and are contoured through the ankle with a high Spanish cut top line. The tall boots feature full grain leather lining and full leather elasticated panel for the perfect fit as well as a rubber outsole designer for grip and endurance. The RCS Ultra footbed is anti-bacterial, anti-fungal and fast drying, offering sweat control and the boot also features a shock absorbing heel and a moister wicking sock-liner.
Dublin Clothing UK | www.dublinclothing.co.uk
Ladies | Sizes: UK 4 – 8 | Colours: Black/Heather, Mahogany/Rosewood | RRP: £73.00
The Skyline high performance boots are now available in the new fashionable colours of mahogany with rosewood trim and black with heather. The Skyline boots maximise Grub’s unique Superdri lining, which is hard wearing and wicks moisture away from the wearer’s foot. It is fungus and rot proof so will not smell, like cotton-lined boots. Grub’s Skyline boots also feature Underfoot Chassis to give a sure-footed platform and a new Yard outsole, in Duraprene, designed to work on yards and in the stirrup.
Grubs | +44 (0)1204 567700 | www.grubsboot.com
Horseware Products Ltd.
Rambo Original Pull Up Boot
Unisex | Sizes: 36-45 (also available in wide calf size) | Colours: Black/Green, Brown/Green | RRP: £109.95 – £114.95
Horseware’s legendary waterproof and windproof warmth technology has been replicated within these sturdy boots. The original pull up boot from Rambo is a stylish country boot with contrasting fabric panels and a creative design. With a waterproof lining, these boots are easy to clean, have sections that are made of tough, durable ballistic green nylon and have a hard-wearing, comfortable sole. These boots are a great addition to any equestrians wardrobe in style, comfort and practicality.
Rambo Original Turnout Boot
Unisex | Sizes: 36-45 (also available in wide calf size) | Colours: Brown/Green | RRP: £149.95 – £154.95
A unique take on the classic long country boot. A versatile everyday yard boot that doubles as something with an edge when out and about at equestrian (or other) events! Using tough durable ballistic nylon combined with soft leather and a hard-wearing extra grip sole, the Rambo Original Turnout boot provides classic Rambo Original style with all the necessary basics in a country boot. These boots are perfect to hop on and off a horse and are a must have this winter.
Horseware Products Ltd | +353 42 938 9000 | www.horseware.com
Horze Rover Field Riding Boots
Ladies | Sizes: 36 – 41 (Regular and wider fittings) | Colours: Black | RRP: £77.99
These practical field riding boots have the look of real leather at an attractive price. Field boots in synthetic leather like these have plenty of stretch and will break in quickly without the stiff feel of other non-leather boots. These boots are budget-priced but have the feel of real leather and the nice logo details and soft rubber sole give them plenty of special detail. The lace up foot, back zip and inner suede-like leg area are reinforced with elastic for even more flexibility.
Horze UK | +44 (0)7824 387 643 | www.horze.co.uk
Mark Todd Collection
Mark Todd Riverton Boot
Mens and Ladies | Sizes: 36 – 45 | Colours: Black | RRP: £239.99
The Mark Todd Riverton Tall Boot is a beautiful tall riding boot made from soft, supple leather, packed with top end technical features. Boasting a smart, stylish design, the Riverton is manufactured with comfort in mind. Featuring a technical, shock-absorbing insole and footbed, these boots are the perfect solution for those who spend their days in the saddle. With an ergonomic shape for comfort and precision, the laced front gives added flexibility and comfort.
Mark Todd Vision Tall Boot
Ladies | Sizes: 37 to 42 | Colours: Brown | RRP: £142.99
These smart country boots are manufactured in a combination of nubuck and full grain leather with a Viltex waterproof membrane and sturdy rubber sole that insulates against the cold. Perfect for those that enjoy the country life, the boots offer a comfortable and stylish alternative to wellingtons. The Mark Todd Vision Tall Boot features an adjustable side buckle gusset and is great at the yard or out and about.
Westgate EFI | +44 (0)1303 872277 | www.marktoddcollection.co.uk
Rockfish Black Cherry Neoprene Adjustable Wellies
Ladies | Sizes: 3 – 8 | Colours: Black Cherry | RRP: £94.99
The Rockfish Original Tall Neoprene Gloss Black Cherry boots are warm and super comfy. The gloss finish gives a whole new level of style and grace, making the wearer stand out from the crowd. The extra deep adjustable gusset provides for a wider calf fit up to 47cms, while the 3mm neoprene lined upper and foot bed provides protection to -15 degrees Celsius. The unique high performance rubber formula, which is resistant to horse urine, makes these wellies suitable for everything equestrian.
Rockfish | +44 (0)1503 240615 | www.rockfishwellies.com
Toggi Cartwright Riding Boot
Mens and Ladies | Sizes: 36 – 43 | Colours: Black | RRP: £130.00
The handmade Toggi Cartwright is a new innovation in riding boots. A curved side zip, rear cordura panel and side elasticated panel provides exceptional comfort and fit. Featuring an anatomic arch moulded footbed for additional comfort and shock absorbency. The lightweight yet hardwearing rubber sole unit provides performance both on and off the horse. With a curved YKK zip, elongated elasticised gusset and removable shock absorbing footbed, this boot is both technical and practical.
Toggi Rugged Children’s Country Boot
Childrens | Sizes: 33 – 38 | Colours: Bitter Chocolate, Cedar Brown | RRP: £100.00
The handmade Toggi Rugged is a long children’s leather country boot. Featuring a waterproof leather upper, a breathable microporous membrane and a breathable microfibre lining, these boots keep feet dry and fresh in all weather conditions whilst maintaining breathability. With internal pull up tabs and removable shock absorbing insoles, the comfort of these boots is second to none with a cosy lining and a rugged rubber outsole keeping the wearer safe in all weather conditions.
Toggi Rundle Long Country Boot
Mens and Ladies | Sizes: 36 – 46 | Colours: Bitter Chocolate | RRP: £150.00
The handmade Toggi Rundle boot is a long leather country boot. Featuring a waterproof and breathable microporous membrane ensures the wearer remains dry in all weather conditions whilst maintaining breathability. The comfort of these boots is at the forefront of the design and with the addition of a microfibre lining and a rugged rubber outsole, the wearer is also kept safe in all weather conditions.
Toggi Wanderer Esprit Wellington Boot
Mens and Ladies | Sizes: 39 – 46 | Colours: Green | RRP: £130.00
The handmade Wanderer Espirit wellingtons are fully waterproof, ideal for all country pursuits with the added feature of a full-length zip for extra fit options. The thermal neoprene lining keeps feet warm and dry while the dual density cushioned sole helps to keep the wearer safe and comfortable on various terrains. Fully waterproof, these boots have a dual density cushioned sole and provide superb comfort and fit during all county activities.
Toggi | +44 (0)1132 707000 | www.toggi.com
Ladies | Sizes: 37 – 42 (5 widths and 2 heights) | Colours: Black/Brown Field, Black Dress | RRP: £269.99
The Donatello SQ boot is a classically beautiful boot with exceptional fit and comfort for top rate performance. The slim contoured fit is as always ensured by the rear stretch panel and top gusset. This Tredstep innovative design supports a comfortable flexion of the ankle which reduces the break in time of the boot. The Donatello is handcrafted using premium full grain nappa leather and supple leather lining. Crafted with a newly upgraded TS3D insole to provide excellent shock absorption.
Ladies | Sizes: 37 – 42 | Colours: Brown, Black | RRP: £349.99
Expertly designed with artful flair and the utmost attention to detail, the Medici Tall boot epitomizes the allure of cutting edge heritage and handmade luxury. Meticulous craftsmanship using sumptuous hand sourced calfskin leathers and specialised curve patterns envelop and enhance the natural shaping of the leg for a close contact fit and exquisite silhouette. Beautifully finished with full grain leather lining, specialist high-performance outsole and full-length rear zip, while a classic European styling, spur rests and zip guard add the finishing touches.
Tredstep Ireland | +003 5312 950598 | www.tredstep.com
Caldene (Distributed by Trilanco)
Caldene Westfield Wellingtons
Unisex | Sizes: UK 3 – UK 12 | Colours: Chocolate, Green, Navy | RRP: £82.00
These classic, unisex wellington boots with grip soles are ideal for everyday use. The 3mm neoprene lining helps to keep the wearers feet warm and dry during the winter months, making them perfect for all manner of countryside activities. The boots are supportive and durable thanks to the steel shank included in the design. Made with 100% rubber, the Caldene Westfield Wellingtons have a textured, embossed matte finish, which adds a sense of style.
Trilanco Long Country Boots
Unisex | Sizes: 36 – 42 (regular and wide widths) | Colours: Brown | RRP: £82.00
Made from a waterproof buffalo leather and featuring a thermo plastic rubber (TPR) sole that is suitable for horse riding, the Trilanco Long Country Boots provide comfort during colder weather. The lining is a breathable, cushioned fabric with a waterproof membrane to help keep feet cool and dry. These stylish and practical boots are a wardrobe essential, ideal for equestrians as well as outdoor and countryside lovers. Regular and wider calf widths are available for the perfect fit.
Trilanco Ltd | +44 (0)1772 754844 | www.trilanco.com