Raising wormer awareness with social media
Zoetis Ltd has introduced ‘Time it Right’ #timeitright – a quick and easy practical guide on using social media to promote spring and summer worm control. The initiative will help SQPs raise awareness of the importance of sustainable worm control and build communication with their customers, supporting the health of horses.
The practical guide, which comes as a PDF, takes the retailer week by week through suggested content to post. The easy guide includes everything needed to put together a successful social media campaign.
Penny McCann, Zoetis Equine Product Manager, said, “Our campaign has been designed to provide busy retailers with relevant content to encourage regular engagement with customers to inform and educate them.”