Dodson & Horrell launches extra support for retailers
‘Winter With Us’ is Dodson & Horrell’s latest campaign to make the cold, wet winter as comfortable for horses as possible. It is all about helping customers through the seasonal problems winter can create, identifying those problems and offering through its team of expert nutritionists, a trusted solution.
To support retailers and customers alike, Dodson & Horrell has created a unique microsite at winterwithus.co.uk where users can access all the latest promotions and Winter With Us tips from trained nutritionists and prominent Brand Ambassadors. D&H has also included a problem solving section where users can get the most up to date nutritional information on winter feeding issues, such as horses losing condition or a lack of fibre during the winter months. This site is invaluable for anyone caring for a horse this winter.
To complement this, Dodson & Horrell has also pulled out some of the most common issues that horse owners are facing this winter and provided solutions instore through a free-standing A-Board that offers nutritional advice to help solve these common problems.
For some festive fun, 100 retailers up and down the country have also been supplied with an exclusive super-sized advent calendar that allows each retailer to reward their customers who will have the opportunity to open a window every day in December until Christmas Eve with a chance of winning an abundance of prizes, including socks, gloves and grooming products. Each calendar will also contain an extra special golden ticket with exclusive VIP prizes to be won, such as lessons and yard tours with D&H Brand Ambassadors to VIP days out.
“The likes of Easter, Valentine’s Day and Halloween see some of the biggest in-store displays known to grace the retail industry, but for the equine customer, and everybody at Dodson & Horrell, it’s all about our new campaign ‘Winter With Us’ – and this year D&H is going bigger than ever to support customers and retailers through this challenging time of year,” commented Ben Lewis-D’Anna, Dodson & Horrell Brand Activation Manager.
For more information contact your D&H area sales representative.