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BETA Safety Week is back


BETA Safety Week is back for 2019 as the trade association and its members join forces to promote the importance of correctly fitted, fastened and up-to-standard safety gear and equipment.

All BETA retail members have been invited to participate in this awareness-raising campaign, which will run from 27 April to 5 May. Those who have agreed to take part will receive an extensive promotion kit, including information packs, window stickers, posters and social media graphics to help highlight the week to customers. Retailers can also take part in a BETA Safety Week in-store display competition to win a luxury gift hamper and manufacturers are invited to supply items of promotional merchandise as prizes for a programme of competitions on Facebook and Instagram.

BETA Executive Director Claire Williams said, “In 2019, we plan to build on our inaugural year, collaborating with the trade to reach out and engage with an even wider audience of equestrians, and drive higher volumes of footfall to our retailers’ stores.”

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