George & Dotty rebrands


The country wear brand George & Dotty has re-branded as Grace and Dotty Countrywear.

It was established that three factors were restricting the growth and direction of the brand – the name, the logo and the way that the product was sold in the wholesale environment.

Richard Ellis of Grace and Dotty said, “We have also appointed an agent to represent the brand in the Equine and Country sector, making our face-to-face representation more personal.

Jayne Cunningham of Insight Equestrian will represent Grace & Dotty with immediate effect. The shift away from a distributor model has also given us the opportunity to re-address our pricing structure, making the brand more accessible and allowing greater retailer margins. Jayne will also represent our Belvoir Rug Company brand too.”

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