FEI signs with Cavalor
Cavalor, the Belgian based equine nutrition brand, has signed a deal to become the FEI’s Official Nutrition Partner and Title Partner of the FEI Best Groom Award.
“Horse welfare is at the top of the agenda for both Cavalor and the FEI which makes this partnership a natural fit,” said FEI Commercial Director Ralph Straus. “With over 30 years of experience, Cavalor brings a wealth of equine nutrition knowledge to the table along
with a strong brand reputation and we look forward to a productive working partnership.”
At this year’s FEI Awards Gala presented by Longines in Moscow (RUS), the Cavalor FEI Best Groom Award will be given to the person working behind the scenes to ensure the horses he or she looks after are given the best possible care. Lee McKeever (USA), groom to four-time Olympian McLain Ward, was the recipient of last year’s accolade. The Awards ceremony, which will be attended by more than 250 distinguished guests and top sporting legends, will honour the Cavalor FEI Best Groom as well as the winners in the other four categories – FEI Best Athlete, Longines FEI Rising Star, FEI Against All Odds and FEI Solidarity.
“Cavalor has a history of working with top athletes and their horses and this partnership with the FEI now provides an opportunity to reach a more international audience,” Lieselot Hamerlinck, Managing Partner of Cavalor said. “We believe in fostering long term relationships and we know that together with the FEI we can bring our experience in this field to more people.”