Trade talk with HŪF Design: Trade Stand Etiquette

11th January 2018

Emma Lawton from HŪF Design is revving up for the buzz that is BETA International and reveals what exhibiting at shows means to her. Exhibiting at shows is a marketing activity Because of the high cost of exhibiting at shows relative to my low ticket price product, I need to be discerning about which shows I…

Trade talk with HŪF Design: Putting your mind to marketing

15th December 2017

Emma Lawton from HŪF Design has been learning about the dark art of marketing to promote the award winning SKŪP – the only feed scoop with teeth. “Content builds relationships. Relationships are built on trust. Trust drives revenue” – Andrew Davis I have been praised for my achievement in setting up HŪF Design and having my…

Trade talk with HŪF Design: 8 ways to raise money for your small business

13th November 2017

Emma Lawton of HŪF Design has been exploring different ways of raising finance whilst working on the business plan for her next product. I’ve been working on a new product for a little time now and one subject coming under scrutiny is how to raise the money to pay for it. I have found that…

Trade talk with HŪF Design: Do you have the Cycle Time?

12th October 2017

This month I will be talking about the manufacturing process, more specifically the Injection Moulding process which is how the award winning SKŪP is made. You can define the manufacturing process a number of ways. You could be referring to the production system such as a production line, or the  process of converting raw material…

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