Trade talk with HŪF Design: The WOW Factor

11th September 2017

There is a recognizable process to follow when designing a product. This is my experience of the design process. Last month I told you about my plans to launch a new product. There is a recognized process to follow when designing a new product and this month I thought I would share with you how…

Trade talk with HŪF Design: In the pipeline…

23rd August 2017

In response to popular demand HŪF Design are developing a new feed scoop for those equestrians who do not need a full sized SKŪP. I have a little red book at home with a plethora of ideas for new products for HŪF Design. It has always been my intention to have a range of quality,…

Trade talk with HŪF Design: What they don’t tell you about exporting – thoughts of a novice exporter

12th July 2017

The increased sales and volume of interest from abroad justified my decision to exhibit at BETA International this year.  I had to pinch myself when I received the orders from Belgium, Australia and Canada which meant I could meet the minimum order quantity imposed by the factory for an export deal. There are plenty of…

Trade talk with HŪF Design: Emma who?

22nd June 2017

In 2015, I launched a product onto the Equestrian Market – a designer feed scoop called the SKŪP. To my surprise and delight it won the BETA Innovation Award (for horse equipment and horse clothing) at its launch. My name is Emma Lawton and I can’t remember a time when horses weren’t the focus of…

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