New Feed Hub to debut at BETA International

BETA International is excited to introduce the Feed Hub, a new feature at this year’s event, designed to spotlight feed companies and their products. This dedicated area will offer brands the opportunity to present content related to feed, nutrition, and horse care. A key attraction will be a talk space where exhibitors can engage with visitors through informative sessions, some of which will offer CPD points.

Claire Williams expressed enthusiasm for this addition, noting the importance of feed and supplements in the industry. “We wanted to create a space where education around these essential products is a priority,” she said. The seminars will be conducted in a ‘silent disco’ format, allowing attendees to listen through headphones and focus on the presentations. There will also be opportunities for Q&A sessions, enhancing interaction between brands and visitors.

The Feed Hub will be a key part of a show that is close to selling out in terms of floor space. In addition to the Feed Hub, attendees can look forward to a packed schedule in the evoke® Seminar Theatre, the new Best Sellers Spotlight, the Horse & Rider New Products Gallery, and hundreds of brands under one roof.

For more information or to secure a free ticket (available to members of the equestrian trade), visit www.beta-int.com