The rise of evoke
A fall, a concussion, and a £3 million mission have propelled evoke into one of the fastest-growing names in equestrian safety. In less than two years, the brand has gone from a flash-mob launch at the National Equine Show to becoming the Official Safety Partner at the UK’s most prestigious equestrian events — and now expanding globally. Founder and CEO David Mitson shares how a moment of doubt became a movement that is reshaping rider safety.
Read More>>
Beyond the arena – the true meaning of competition ready
Beyond the arena – the true meaning of competition ready When we hear ‘competition ready’ in equestrian circles, our minds typically jump to horse and rider partnerships deemed prepared for…
Read More>>
Heads Up: excellence in equestrian protection
Protective headwear remains the cornerstone of equestrian equipment sales, consistently delivering strong margins and creating valuable opportunities for expert customer service. With the retail landscape becoming increasingly competitive, astute stock selection and deep product knowledge have never been more crucial.
Read More>>
BETA International celebrates the trade at Stoneleigh
When the autumn chill sets in, riders, owners and grooms all need the right gear to stay comfortable and perform at their best. From waterproof jackets to breathable mid-layers and chaps, discover why selecting the perfect apparel is essential for successful sales.
Read More>>
Stocking the weatherproof wardrobe: essential riding gear for autumn
When the autumn chill sets in, riders, owners and grooms all need the right gear to stay comfortable and perform at their best. From waterproof jackets to breathable mid-layers and chaps, discover why selecting the perfect apparel is essential for successful sales.
Read More>>
How to sell safety
How to sell safety Safety products may not be the most thrilling items on the shelf, but their significance cannot be overstated; they are, quite literally, a matter of life…
Read More>>
Spring into style – traditionalists to trend-seekers
Spring into style – traditionalists to trend-seekers As the British springtime ushers in its unpredictable weather, with a characteristic mix of chilly mornings and warmer afternoons, temperature-regulating fabrics become a…
Read More>>
Rider safety and innovation
Rider safety and innovation In the dynamic world of equestrian sports, leisure riders form a unique and diverse community. While they might not be in the saddle as frequently as…
Read More>>
Getting to grips with glove sales
Getting to grips with glove sales It is important to offer customers a range of horse-riding gloves for the spring season that allow them to perform at their best during…
Read More>>
Looking at legwear
Jodhpurs, breeches, riding tights, over-trousers, chaps – there’s a host of legwear for all equestrian activities.
Read More>>