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A fall, a concussion, and a £3 million mission have propelled evoke into one of the fastest-growing names in equestrian safety. In less than two years, the brand has gone from a flash-mob launch at the National Equine Show to becoming the Official Safety Partner at the UK’s most prestigious equestrian events — and now expanding globally. Founder and CEO David Mitson shares how a moment of doubt became a movement that is reshaping rider safety.
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The rise of evoke
A fall, a concussion, and a £3 million mission have propelled evoke into one of the fastest-growing names in equestrian safety. In less than two years, the brand has gone from a flash-mob launch at the National Equine Show to becoming the Official Safety Partner at the UK’s most prestigious equestrian events — and now expanding globally. Founder and CEO David Mitson shares how a moment of doubt became a movement that is reshaping rider safety.
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Sustainable selling
Sustainable selling The equine industry, like many others, is increasingly moving towards sustainability. This shift is driven by a growing awareness of environmental issues and the desire to reduce the…
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War in Ukraine: One year on
One year on: the resilience of the Ukrainian equestrian community The 24th of February 2023 marked the solemn one-year anniversary of the commencement of the large-scale conflict in Ukraine. Twelve…
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