Henry Bell supports community engagement through RotarySwimarathon sponsorship

Henry Bell supports community engagement through RotarySwimarathon sponsorship

Grantham-based Henry Bell & Co has reinforced its long-standing commitment to community engagement by becoming a main sponsor of the Grantham RotarySwimarathon — one of the area’s largest annual fundraising events.

Now in its 37th year, the three-day Swimarathon, organised by the Rotary Club of Grantham, will take place from 6 to 8 February at the Grantham Meres Leisure Centre. The event brings together schools, clubs, businesses and families to take part in relay swims, supported by more than 1,400 participants and a large volunteer team.

For Henry Bell, the sponsorship reflects the same values that underpin its approach to the equestrian and animal feed sectors — long-term investment, local roots, and responsible business practice.

Thomas Lee, Managing Director at Henry Bell & Co, said: ‘We are delighted to sponsor this fantastic local event. While Henry Bell has an international presence, we have also been part of Grantham for 200 years. Our place in the community is incredibly important to us and we are proud to give back by supporting an activity that delivers real benefits to local causes.’

Since 1990, the RotarySwimarathon has raised more than £1 million for charities, clubs and organisations across the region. In 2025 alone, the event raised a record £55,000, which was distributed to 40 local groups, including community youth organisations and emergency services.

The initiative was also recognised at the Grantham Journal Business Awards, where it won the Best Social Enterprise Award in 2025.

For equestrian retailers and trade partners, the sponsorship highlights Henry Bell’s continued focus on ethical trading, community support, and building trust beyond the supply chain — values that increasingly resonate with today’s customers.

Further information about the RotarySwimarathon can be found at rotaryswimarathon.org.