BETA International welcomes Keratex as a new sponsor for 2025

BETA International has announced hoofcare specialist Keratex as a new sponsor for its 2025 event, supporting the popular VIP Goody Bags.

Keratex, the company behind the patented Keratex Hoof Hardener, has grown its range over the years to include a variety of products designed to promote hoof health. The brand has also been a long-standing exhibitor at the trade show.

Rosie Fell, Director of Keratex, said: “We’re truly delighted to be a sponsor for BETA International 2025. As a second-generation family business in the equestrian industry, we are proud to be standing among our peers and colleagues again this year to support BETA International and its fantastic work.”

Liz Ormesher, Event Director, added: “We’re thrilled to welcome Keratex on board as a sponsor and we know the people receiving the goody bags will be delighted with the treats inside. As the show gets closer, the team are getting more excited to share the event in the NEC this year, and having sponsors such as Keratex, alongside our headline sponsor Neue Schule and the other companies who are working with us as partners and sponsors, means we can achieve more and deliver more for exhibitors and visitors alike.”

Beta International takes place at the NEC, Birmingham, from 28–29 September 2025.

Free tickets are available at: www.beta-int.com