Soothe & Gain: hydration support for horses under pressure

Travelling, competing and increased workloads all place extra demands on the equine digestive system. For horses that benefit from additional gut support during these periods, Soothe & Gain from Allen & Page is the soaked feed worth recommending.

Changes in routine, reduced forage intake and the physical demands of harder work can all affect hindgut balance. Introducing a new feed during these periods is rarely ideal, which is why Soothe & Gain is designed to remain consistently in place throughout changes in workload, travel and competition schedules.

Whether a horse is at home, on the road or recovering after competition, Soothe & Gain provides reliable nutritional support alongside practical hydration benefits.

The value of soaked feeding

As a soaked feed, Soothe & Gain naturally increases water intake with every meal, something particularly useful for horses travelling, competing or working harder during warmer conditions. It also makes electrolyte supplementation simple. When customers need to add electrolytes, they can be mixed directly into the soaked feed quickly and easily.

The carefully selected fibre sources are naturally high in Beta-Glucans, helping to create a gel-like consistency within the digestive tract. This supports a steadier transit of feed through the stomach and intestines while helping the stomach remain fuller for longer. For horses prone to gastric ulcers, a condition often associated with travel, competition and changes in routine, this can be especially beneficial.

Condition without excess starch

Soothe & Gain is a high calorie feed, but one that provides energy through fibre and oil rather than high starch and sugar levels.

For horses needing to maintain or build condition during harder work, this offers a useful alternative to traditional high starch performance feeds. It also suits a broad range of horses, from those with known sensitivities through to owners who simply prefer a lower starch approach.

The protein sources are carefully selected for quality, helping to support topline, condition and muscle maintenance in horses doing more. They also help to ensure every bag goes further, meaning less needs to be fed to get the same benefit.

Fed correctly alongside appropriate work and forage, Soothe & Gain is fully balanced with no need for additional supplementation. For retailers, that is a clear and confident message to pass on to customers.

Ingredient transparency matters

Soothe & Gain is formulated using Non-GM ingredients throughout, something increasingly important to horse owners looking more closely at ingredient sourcing and feed transparency.

Allen & Page has maintained a long-standing Non-GM policy across its range, giving retailers a straightforward point of reassurance when these conversations arise in store.

As more customers ask questions about what is, and is not, included within their horse’s feed, products that can answer those questions clearly are becoming increasingly valuable.

What’s in it and what’s not

No whole cereal grains. No molasses. No soya. No alfalfa. Includes Maerl (calcareous marine algae) which is rich in bioavailable calcium and magnesium to support the maintenance of a healthy stomach pH.  Contains a probiotic and a blend of prebiotics. Fully balanced when fed correctly alongside work and forage. No need for additional supplementation. Soaks in minutes. Highly palatable.

A feed customers return to

Soothe & Gain appeals across a wide customer base, from competition horses and poor doers through to horses prone to gastric issues or those needing a lower starch approach during harder work.

The soaked format is already a preference for many owners, making it an easy recommendation for retail staff who know their feeds and understand the practical benefits of soaked nutrition.

Allen & Page has built a strong reputation for soaked feeds that perform consistently, and Soothe & Gain is no exception. For many stockists, it becomes one of those products that, once introduced, tends to remain firmly in the feed room.

For more information or to discuss stocking Soothe & Gain, contact Allen & Page on 01362 822900, email helpline@allenandpage.co.uk or visit www.allenandpage.com