Verity Beaton appointed as head of marketing and commercial at The Pony Club

The Pony Club has announces the appointment of Verity Beaton as its new Head of Marketing and Commercial. Verity, a long-term volunteer with extensive experience in marketing strategy and commercial development, is set to enhance The Pony Club’s initiatives and expand its reach.

In her new role, Verity will oversee all marketing activities, brand development, and commercial partnerships. Her strategic vision aims to strengthen the organisation’s position as a global leader in youth equestrianism.

Verity expressed her excitement, saying, “I am thrilled to join The Pony Club and contribute to its rich legacy of empowering young equestrians. Together with the dedicated team, I am committed to delivering impactful initiatives that enhance the equestrian experience for our members.”

Marcus Capel, CEO of The Pony Club, welcomed Verity, noting her passion for equestrian sports and strategic acumen. “We are confident that Verity will play a pivotal role in driving our mission forward and inspiring generations of young riders,” he said.