Trade talk with HŪF Design: Mental resilience is known as “Bottom” to folks from Yorkshire

14th March 2018

It’s a tough old world out there and although Emma Lawton from HŪF Design thought at least twice before setting up her own business, she believes strongly in the SKŪP.  Like her father before her she is determined to succeed. They say it takes 10 years for a company to gain traction although the government…

Trade talk with HŪF Design: Yikes! GDPR Is Only 3 Months Away!

27th February 2018

By putting the individual at the centre of data protection, the General Data Protection Regulation (GDPR) will benefit all EU citizens and it will form part of UK law after Brexit. The legislation applies to European Data Controllers and Processors and non-European organisations processing the data of EU citizens. GDPR comes into force on 25th…

Trade talk with HŪF Design: Trade Stand Etiquette

11th January 2018

Emma Lawton from HŪF Design is revving up for the buzz that is BETA International and reveals what exhibiting at shows means to her. Exhibiting at shows is a marketing activity Because of the high cost of exhibiting at shows relative to my low ticket price product, I need to be discerning about which shows I…

Trade talk with HŪF Design: Putting your mind to marketing

15th December 2017

Emma Lawton from HŪF Design has been learning about the dark art of marketing to promote the award winning SKŪP – the only feed scoop with teeth. “Content builds relationships. Relationships are built on trust. Trust drives revenue” – Andrew Davis I have been praised for my achievement in setting up HŪF Design and having my…

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